After three years, a formal agreement was entered into on February 24, 1942, between Gruber and Sawyer partners, doing business as Sawyer's.Įd Mayer and people within the Sawyer's organization were uncertain what to call their new product, but they eventually came up with the name "View-Master". Thereafter, Ed Mayer negotiated with Gruber while production methods and some marketing were developed. The components of each pair are viewed simultaneously, one by each eye, thus simulating binocular depth perception.Īccording to a 1960 court document, the Gruber-Sawyer partner venture began from that first meeting in 1938. Sawyer's was the nation's largest producer of scenic postcards in the 1920s and the future View-Master viewer eventually became an extension of the two-dimensional cards.Ī View-Master reel holds 14 film transparencies in seven pairs, making up the seven stereoscopic images. Later, photographic greeting cards were added to the Sawyer's product line, marketed to major department stores. Graves handled marketing for the products while Mayer ran the business. The company was producing photographic postcards and album sets as souvenirs by 1926, when Harold Graves joined Sawyer's. The company relocated to a large two-story building at 181 Ella St., near Morrison Street in Portland, Oregon. Kelly, renaming the business Sawyer Service, Inc. Graves, Thomas and Pauline Meyer, and Augusta and Raymond F. He built up a photo-finishing business there, and bought into Sawyer's Photo Finishing Service in 1919 with the help of his father August Mayer, his fiancée Eva McAnulty, and her sister Vi McAnulty.Įdwin described how he started the business in a letter dated April 1, 1954: "Suffice to say that in 1919, what little it was, was purchased with borrowed ($3,500) money from Dad, aided by about $1,600 in insurance money Eva got when her father died and which was left in permanently, and $1,600 borrowed from Vi and repaid, along with Dad's notes, within a few years." Īs the business grew, Ed Mayer incorporated in about 1926, taking on partners Harold and Beulth F. ( November 2021) ( Learn how and when to remove this template message)Įdwin Eugene Mayer worked as a pharmacist at Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. Other lots include a 2003 Ultimate Collection Basketball #127 LeBron James Autograph Rookie Card a 2000 Upper Deck Exclusives Football Gold #254 Tom Brady Rookie Card a Mickey Mantle 1957-58 Yankees game-used batting helmet and a Babe Ruth–signed 1929 Kashin Publications R316 card.This section needs additional citations for verification. If baseball isn’t your pastime of choice, don’t fret: The house has a variety of prized sports memorabilia on offer. We expect it could sell for six figures,” president Mike Heffner said in an email to Robb Report. It is easily one of the top five original images of Jackie Robinson. “This photo is an iconic image of a trailblazing ball player and humanitarian. While bids started at $5,000, Lelands expects the card to fetch a high price by the auction’s end on December 10. The player’s name, abbreviated to “Jack R.”, is written in blue ink on the back of the collector’s item by an unknown hand. The eight-inch-by-10-inch card shows an image of the then 28-year-old Robinson, depicted in black and white, at what appears to be Ebbets Field. The Batmobile From Tim Burton's 'Batman' Movies Just Hit the Market for $1.5 Million Smith Series 1 Just Sold for a Record $800,000 at Auction The photo can also be seen on Robinson’s 1947 D305 Bond Bread Exhibit #38 and in the 1947 Brooklyn Dodgers’ Picture Pack.Ī 17th-Century Copy of Leonardo da Vinci's 'Salvator Mundi' Just Sold for Over $1 Million Most notably, the snapshot was used on the #37 collector’s card from the 1047 Bond Bread Hall of Fame set, consisting of 44 depictions of additional baseball legends, such as Ted Williams and Stan Musial. Part of the house’s 2022 Fall Classic Auction, the image dates back to when the slugger made his debut on the Brooklyn Dodgers-and this year marks the 75th anniversary of the historic event. Lelands, a New Jersey-based auctioneer, put a rare 1947 original rookie photograph of the iconic player on the block late last month. For baseball fans who struck out trying to snag Jackie Robinson memorabilia in September, here’s your chance to step back up to the plate.
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